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ABOUT

After many years immersed in the fast-paced world of TV and film production in New York City, where I had the privilege of earning two Daytime Emmy nominations and producing a film that premiered at the Sundance Film Festival, I’ve embarked on an exciting new chapter in my creative life as a floral designer. My background as a producer, where I often orchestrated large-scale photoshoots, gave me a unique blend of creative vision and logistical expertise, skills that have seamlessly transitioned into my work with flowers.

Now, operating my independent floral design studio, I focus on creating bespoke floral designs and installations for weddings, events, and photoshoots. I’ve honed my craft at some of London’s most prestigious flower shops. My style is a playful and naturalist, sourcing local and foraged flowers whenever possible and is always foam free. I find endless inspiration in art history, travels with my husband and young son, fashion, and my ever growing collection of houseplants. Each design I create is a reflection of my love for the ever-changing seasons, infused with a sense of storytelling and creativity that echoes my roots in the visual arts. 

The name Sweet Frank is taken from my elderly Maltese Yorkie Mix, Franklin. “Sweet Frank” is a tongue - in - cheek pet name as Franklin is notoriously moody, gorgeous and unpredictable, much like many of my favourite blooms. 

Amy 
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